JustFab

As the copy lead, I developed JustFab’s new tone of voice, contributed to the brand book, and assisted with content direction for their 10-year anniversary brand refresh. I also worked on monthly campaigns with female leaders and profiled change-makers who embody the brand’s philosophy: “Shoes won’t change the world; the women who wear them will.”

Cleo Wade for JustFab

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Mandana Dayani for JustFab

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Instagram Content

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