TeamSnap - Product Launch

Role: Strategist, Copywriter
Agency: The Story Shack
Client: TeamSnap

With 6 million monthly users, TeamSnap is a trusted club and league management platform for youth sports. For the launch of their new app, TeamSnap ONE, I worked with the creative director to develop a campaign concept and platform, spotlighting the “heroes of youth sports” and highlighting the app as one connected experience. Along with writing scripts for the campaign video and product videos, I also consulted on the overarching brand voice.