Rosaluna • Mezschool

I worked with Studio Institute to tell the story behind organic mezcal brand Rosaluna, leading up to the spirit’s launch. We created Mezschool, an interactive 18-part Instagram series about how Rosaluna is made and what sets it apart, and framed it like (cool) school with just-for-fun quizzes and personalized digital diplomas. We also adapted it for the blog through SEO content.