Alo Yoga x Scholastic

Alo partnered with Scholastic to create a 12-week online program centered around yoga & mindfulness to get kids practicing and set them up with the skills they need to build a bright future. To spread the word about Alo Gives, we launched a campaign on Instagram, asking Alo’s followers to post a photo of the age that they first tried yoga (by writing it on their hand) with #alogives. I assisted with video production and wrote copy about the program and campaign across all platforms.

Together, we reached 2 million schoolkids.

Blog posts here and here.